Woman’s Hospital’s marketing team received double the accolades with recognition from both the Healthcare Advertising Awards and the Aster Awards.
The Healthcare Marketing Report’s Healthcare Advertising Awards is the largest national competition that recognizes the field of healthcare marketing and advertising. This year, there were 3,700 entries making this competition one of the 10 largest in all advertising awards. Gold awards were given to 297, silvers to 279 and bronze to 252. Woman’s received recognition in the following:
- Woman’s Breast Care, Total Integrated Marketing – BRONZE
- Woman’s Family Tree Program, Direct Mail – GOLD
- Woman’s Orthopedics, Outdoor – GOLD
- Woman’s Weight Loss Surgery, Total Advertising with TV - MERIT
The Aster Awards allows healthcare organizations and advertising agencies to annually compete against similarly sized competitors across the nation and world. Woman’s received a gold Aster award for its weight loss surgery campaign and a silver Aster award for the Woman’s Family Tree direct mail. The winners list will be announced in Marketing Healthcare Today Magazine.