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Woman’s Hospital Website Receives National Recognition

Woman’s Hospital’s website, womans.org, received national recognition at the 2011 eHealthcare Leadership Awards. Out of more than 1,200 entries nationwide, Woman’s received an “Award of Distinction” for Best Integrated Marketing Campaign, for its awareness campaign of Surgical and Colonoscopy Services. Woman’s is the only hospital in Baton Rouge that provides patients with private rooms before and after a colonoscopy.

“Woman’s understands the importance of integrating digital and traditional media communications to reach our community. Our patients are women in all stages of life who consume information from many sources ranging from local print publications to social media,” explains Merri Alessi, Director of Marketing, Public Relations and Physician Relations at Woman’s. In 2011, womans.org focused on enhancing visual interest, improving navigation site and showcasing key service lines. The website increased its number of videos, virtual tours, social media tie-ins and calls-to-action for its specialized service lines.

About eHealthcare Leadership Awards: The eHealthcare Leadership Awards program was developed and first presented 12 years ago by eHealthcare Strategy & Trends, a leading industry resource published by Health Care Communications, Rye, NY.

Honors for outstanding websites and digital communications were presented at the 15th Annual Healthcare Internet Conference on November 9, 2011 in Orlando. Awards were given in 13 different categories: Best Mobile Communications, Best Patient Access and Convenience, Best Site Design, Best Health/Healthcare Content, Best Interactive, Best Care/Disease Management, Best e-Business, Best Doctor Directory, Best Web 2.0, Best Integrated Marketing Campaign, Best Overall Internet Site, Best Intranet, and eHealth Organizational Commitment.

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